Logos and style guides

Branding is a key mechanism for enhancing the visibility of the Australian Government’s international activities and initiatives. Correct branding also maximises recognition of the development role played by the Australian Government and increases the accountability and transparency of Australia’s aid program.

In brief:

  • If it is an aid program: use the Australian aid identifier (the kangaroo)
  • If it is an international audience (and not aid): use the Australian Government logo (Commonwealth Coat of Arms and word “Australian Government”)
  • If it is a multi-departmental activity and individual departmental logos are not used: use an Australian Government Initiative logo
  • If it is a domestic audience (and not aid): use the DFAT logo

Using the Commonwealth Coat of Arms logos

See the Australian Government Branding Guidelines and the Commonwealth Coat of Arms Guidelines by the Department of the Prime Minister and Cabinet.

Using the Australian Aid identifier

The Australian Aid identifier must be used on all aid-related products and activities funded by the Australian Government. The Australian Aid identifier is used to badge Australia aid programs, projects and products. The Australian Aid identifier can be used:

  • in colour
  • black against a light background
  • white against a dark background
  • red and white against a dark blue background.

Branding Australia Aid projects and initiatives

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File formats

The PNG files below are low-resolution and a small file size. They are best for office documents, websites and screen displays.

The PDF files below are vector images and can print at high-resolution. They are best for professional graphic design and print production.

The EPS files below are vector images and can print at high-resolution. They are best for professional graphic design and print production. They can be opened in vector image editing software such as Adobe Illustrator where designers can edit the colours. You may not be able to open these files on your computer unless you have the required software.

File format quick guide

  • JPG or JPEG files are best for photographic images, not logos. Use the PNG logos rather than JPG.
  • Reports and publications made in Adobe InDesign or other professional publishing software should use the PDF or EPS files.
  • Reports or publications made in Microsoft Word or Publisher should use the PNG files.
  • PowerPoint or other presentations should use the PNG files.
  • Banners, signage, clothing and merchandise should use the PDF or EPS files.

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Preview PNG PDF EPS
DFAT logo strip black DFAT strip black [PNG 14 KB] DFAT strip black [PDF 215 KB] DFAT strip black [EPS 651 KB]
DFAT logo strip white DFAT strip white [PNG 14 KB] DFAT strip white [PDF 206 KB] DFAT strip white [EPS 645 KB]
DFAT logo strip granite DFAT strip granite (PMS 431) [PNG 16 KB] DFAT strip granite (PMS 431) [PDF 209 KB] DFAT strip granite (PMS 431) [EPS 650 KB]
DFAT logo stacked black DFAT stacked black [PNG 126 KB] DFAT stacked black [PDF 202 KB] DFAT stacked black [EPS 696 KB]
DFAT logo stacked white DFAT stacked white [PNG 19 KB] DFAT stacked white [PDF 195 KB] DFAT stacked white [EPS 682 KB]
DFAT logo stacked granite DFAT stacked granite (PMS 431) [PNG 32 KB] DFAT stacked granite (PMS 431) [PDF 209 KB] DFAT stacked granite (PMS 431) [EPS 698 KB]

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Preview PNG PDF EPS
Australian Government strip black Australian Government strip black [PNG 23 KB] Australian Government strip black [PDF 145 KB] Australian Government strip black [EPS 523 KB]
Australian Government strip white Australian Government strip white [PNG 24 KB] Australian Government strip white [PDF 141 KB] Australian Government strip white [EPS 525 KB]
Australian Government stacked black Australian Government stacked black [PNG 30 KB] Australian Government stacked black [PDF 246 KB] Australian Government stacked black [EPS 557 KB]
Australian Government stacked white Australian Government stacked white [PNG 24 KB] Australian Government stacked white [PDF 228 KB] Australian Government stacked white [EPS 545 KB]

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Preview PNG PDF EPS
An Australian Government Initiative strip black An Australian Government Initiative strip black [PNG 26 KB] An Australian Government Initiative strip black [PDF 167 KB] An Australian Government Initiative strip black [EPS 578 KB]
An Australian Government Initiative strip white An Australian Government Initiative strip white [PNG 19 KB] An Australian Government Initiative strip white [PDF 167 KB] An Australian Government Initiative strip white [EPS 580 KB]
An Australian Government Initiative stacked black An Australian Government Initiative stacked black [PNG 21 KB] An Australian Government Initiative stacked black [PDF 170 KB] An Australian Government Initiative stacked black [EPS 589 KB]
An Australian Government Initiative stacked white An Australian Government Initiative stacked white [PNG 16 KB] An Australian Government Initiative stacked white [PDF 165 KB] An Australian Government Initiative stacked white [EPS 578 KB]

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Preview PNG PDF EPS
Australian Aid blue and red Australian Aid blue and red [PNG 12 KB] Australian Aid blue and red [PDF 403 KB] Australian Aid blue and red [EPS 570 KB]
Australian Aid white and red Australian Aid white and red [PNG 11 KB] Australian Aid white and red [PDF 390 KB] Australian Aid white and red [EPS 562 KB]
Australian Aid white and red on blue Australian Aid white and red on blue [PNG 12 KB] Australian Aid white and red on blue [PDF 404 KB] Australian Aid white and red on blue [EPS 621 KB]
Australian Aid black Australian Aid black [PNG 12 KB] Australian Aid black [PDF 400 KB] Australian Aid black [EPS 567 KB]
Australian Aid white Australian Aid white [PNG 11 KB] Australian Aid white [PDF 384 KB] Australian Aid white [EPS 559 KB]

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Branding Australia Aid projects and initiatives

Publications

Please use the most appropriate acknowledgements for all publications:

For projects where Australia is the only donor:

    [project or initiative name] is supported by the Australian Government and implemented by [insert NGO].

    An Australian aid initiative implemented by [insert NGO] on behalf of the Australian Government.

For projects where Australia is the major funder:

    [project or initiative name] is supported by the Australian Government, [other donor name] and [other donor name].

For projects partly funded by Australia and where another agency, business or government is the major funder:

    Supported by the Australian Government.

Disclaimers for reports and publications, funded by DFAT but not authored by DFAT (choose the most appropriate)

Disclaimer

This publication has been funded by the Australian Government through the Department of Foreign Affairs and Trade. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government.

Disclaimer

This publication has been funded by the Australian Government through the Department of Foreign Affairs and Trade. The views expressed in this publication are the author’s alone and are not necessarily the views of the Australian Government. The Australian Government neither endorses the views in this publication, nor vouches for the accuracy or completeness of the information contained within the publication. The Australian Government, its officers, employees and agents, accept no liability for any loss, damage or expense arising out of, or in connection with, any reliance on any omissions or inaccuracies in the material contained in this publication.

This publication is intended to provide general information only and before entering into any particular transaction users should: rely on their own enquiries, skill and care in using the information; check with primary sources; and seek independent advice.

Co-branding

Not-for-profit organisations

The logo of a partner government, NGO or multilateral organisation (ie. may also appear alongside the Australian Aid Identifier, however the Identifier should be in the most prominent place.

Commercial and for-profit organisations

The logo of an implementing partner or managing contractor may not be used alongside the Australian Aid Identifier. However, they can place the following at the bottom of the page, with their logo alongside it:

[project or initiative name] is supported by the Australian Government and implemented by [insert implementing partner] [insert implementing partner’s logo].

An exemption for not applying branding may be granted by the Head of Mission or the Communications Section at DFAT if there is compelling case or an identified security risk.

Updating existing resources

All new Australian aid-funded projects and initiatives should be branded with the Australian Aid Identifier. Wherever practical, the previous (AusAID) Australian AID Identifier should be replaced progressively and sensibly. (The old AusAID identifier is easy to spot- ‘AID’ is capitalised).

Formal signage for completed projects, such as foundation stones or commemorative plaques, should not be altered.

Stationery (including business cards)

Managing contractors, NGOs or multilateral organisations and their staff must not use the Australian Government Coat of Arms or the Australian Aid Identifier on any stationery, including business cards, as this can incorrectly imply that the organisation acts with the authority of the Australian Government or that staff are Australian Government employees.

It is permissible for someone working for a partner organisation to use one of the following statements of acknowledgement if stationery signifies a program or project:

  • For projects where Australia is the only donor: [project or initiative name] is supported by the Australian Government.
  • For projects where Australia is the major funder: [project or initiative name] is supported by the Australian Government, [other donor name] and [other donor name].
  • For projects partly funded by Australia and where another agency, business or government is the major funder: Supported by the Australian Government.

Compliance

Partners must adhere to visibility and acknowledgement clauses in contracts and agreements. It is the responsibility of the Head of Mission at development posts to ensure compliance.

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Australia Awards logo

Australia Awards managed through Australia’s aid program consist of:

  • Australia Awards Scholarships
  • Australia Awards Pacific Scholarships
  • Australia Awards Fellowships.

There are a number of supplementary programs associated with Australia Awards Scholarships including the Australia Awards Leadership Program, the Prime Minister’s Pacific Program and the Allison Sudradjat Prize.

The Australia Awards program does NOT come under Department of Foreign Affairs and Trade – Australian Aid branding. The program has its own logo because it is a whole-of-government brand. Its use is governed by its own brand guide and style guide.

More information on the Australia Awards.

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Contact us

Questions on the use of the DFAT logo and branding and Australian Aid identifier can be directed to communications@dfat.gov.au

Last Updated: 25 October 2017