Honey Pot - Adelaide Fringe's Asia-Pacific Arts Marketplace
Adelaide Fringe is the largest arts event in the Southern Hemisphere and is internationally renowned as one of the best. During February and March, this annual open-access festival brings together over 4,000 artists from around Australia and across the globe who participate alongside home-grown talent, in art forms spanning cabaret, comedy, circus, dance, film, theatre, puppetry, music, visual art and design. For independent artists, Adelaide Fringe is an inspirational environment to showcase their work and access a variety of opportunities, initiatives and support services such as the Honey Pot Program that was supported by the Australia-China Council in 2011-2012.
During the festival, Adelaide becomes a city-wide arts marketplace where leading industry professionals experience the hottest contemporary arts from around Australia and the world. The Honey Pot Program facilitates the building of long term relationships between Fringe artists and arts industry professionals and creates opportunities for works to have a life beyond Adelaide Fringe. In 2012, Adelaide Fringe hosted 124 producers, programmers and presenters from across Australia and around the world as part of Honey Pot in the hope that these participants will procure Adelaide Fringe works for their future festival and venue programs. 2012’s program saw a strengthened focus on the Asia Pacific region, with key representatives from Hong Kong as well as South Korea in attendance.
The Australia-China Council supported two leading Chinese presenters to visit Adelaide Fringe - Connie Lam (Hong Kong Arts Centre) and Benny Chia (Hong Kong Fringe Club). Adelaide Fringe tailored the festival experience for both individuals, by targeting which events were best suited to their programming tastes, and providing them with numerous possibilities to engage with Australian artists and arts industry professionals. As a result of Connie and Benny’s visit many artists have a greater awareness and understanding of these venues within the Asia Pacific region, as well as the ways in which they may be able to work together towards mutually beneficial outcomes in the future. Some successful key connections were made between Australian artists and the Chinese guests and as a result, several Australian artists registered for Adelaide Fringe 2012 are currently in discussions with both Hong Kong Arts Centre and Hong Kong Fringe Club in relation to programming their work in these venues in 2013 and beyond. Adelaide Fringe will invite both Connie Lam and Benny Chia to participate in Honey Pot in 2013.
Funding from the Council also enabled Greg Clarke, Adelaide Fringe Director and CEO, to undertake a visit to China to scope opportunities for exchange between Adelaide Fringe and arts festivals, venues and programmers in the China, Taiwan, Hong Kong and Macau. Greg was able to gain an invaluable understanding of the artistic landscape of the three regions and build new and deepen existing relationships. Adelaide Fringe will extend invitations to key individuals in Taipei and Macau that have been targeted by Adelaide Fringe as possible buyers of Australian art works for their venues and festivals. It is hoped that in the coming years more opportunities for exciting cultural exchange will be created.
Adelaide Fringe hopes for a future where artists and companies from Taiwan, Hong Kong and Macau register for Adelaide Fringe each year and where leading Chinese presenters and programmers are attending Adelaide Fringe yearly to select works to feature as part of the festival/venue programs.
Registrations for Honey Pot 2013 are now open.
If you are a Presenter or Programmer who is interested in the Honey Pot program, please visit the industry page on the Adelaide Fringe website
The next Adelaide Fringe runs from 15 February – 17 March 2013.