- Provide ecotourism accommodation and experiences within the Madi Valley community.
- Establish unique wildlife programs within Chitwan National Park.
- Establish commercial activities within the community that support higher rates of medium stay visitors (such as handicraft skills and culinary opportunities).
Private sector funding
Start: June 2016
End: February 2018
Small Enterprise Development
The partnership will enable new operations to be established in the Madi Valley that will provide benefits to its people. The initiative will create an alternative, sustainable livelihood based on cultural and wildlife tourism that will see previously under-represented members of the community (females, youth and those with disabilities) contribute to their local economy while reducing the human/wildlife conflict that currently exists in the region.
Shared value is defined as policies and practices that enhance the competitiveness of companies while improving social and environmental conditions in the regions where they operate. It is a business strategy focused on companies creating measurable economic benefit by identifying and addressing social problems that intersect with their business. To qualify as shared value, there must be an identifiable economic benefit to the company as well as measurable impact on a social or environmental issue. The BPP is helping businesses partner with the Australian aid program in achieving shared value – advancing both social and economic objectives. These partnerships are primarily being created in one or more of the following ways:
- Reconceiving products and/or markets
- Redefining productivity in the value chain
- Enabling local cluster development
Reconceiving products and/or markets
By enhancing the tourism ‘product’, there will be an increase of direct income at the homestay level through increased international tourist visits to Madi Valley.
A number of new jobs will be created through the construction of wildlife viewing platforms and other infrastructure, cooking demonstrations, wildlife activities, food and beverage supply, transport provision, craft making, cultural activities, and other jobs servicing the newly established hosting of international tourists.
Enabling local cluster development
Revenue from this project will use existing successful governance systems in the region to ensure the community benefits as a whole. Nepal is often cited as having one of the world’s most participatory models of protected area management. The Buffer Zone Management Committee in the area, that includes park managers, local user groups and community leaders will enable local residents to use tourism activities to generate income and support community development of wildlife conservation.
Gender Equality and Women's Empowerment
Training will be delivered to enhance skills and capacity for alternative income generation activity for the local community of the Madi Valley. Women beneficiaries, traditionally engaged in ‘invisible’ and intensive work, will be empowered to seek alternative income opportunities.
The initiative will apply the Gender Equality and Social Inclusion (GESI) policies and strategies of WWF and the Government of Nepal, initially directly benefitting 40 households and empowering over 200 women and girls economically, socially and personally. This empowerment will help reduce exclusion, discrimination and social disparity between women and men.
The partnership is between Intrepid Group, World Wide Fund for Nature (WWF) and DFAT.
The Intrepid Group is the world’s largest provider of adventure travel experiences. Over its 37 years of operation, the company has adhered to a socially and environmentally responsible ethos. Intrepid Group will provide funding, create the travel product in Madi Valley, select appropriate suppliers/activities and provide training on safety and hygiene. Intrepid will also market and sell the trips through established marketing channels via distribution that reaches global audiences – guaranteeing almost immediate access to significant volume of visitors once infrastructure is in place.
The World Wide Fund for Nature (WWF) is an international non-governmental organisation founded in 1961, working in the field of the wilderness preservation, and the reduction of humanity's footprint on the environment. WWF Nepal will lead the establishment of the ecotourism homestays, as it has done in other regions. It has the technical skills necessary to establish an ecotourism venture, including governance and management procedures, community benefit sharing mechanisms, hospitality industry skills, business skills and mentoring relationships between homestays and larger private sector operators. WWF Australia will act as a liaison between Intrepid and WWF Nepal.