- Improve mothers’ access to information and counselling on complementary feeding, nutrition and micro-nutrient supplements for children 6-24 months.
- Ensure risks of side effects are mitigated and complaints of a medical nature can be promptly addressed.
- Develop capacity building modules for midwives on infant and young child nutrition.
- Measure the effectiveness of social franchises for nutritious foods.
- Investigate the levers and barriers among midwives on the social marketing of micronutrient powders in established networks in Greater Jakarta and East Java.
Private sector funding
Start date: 28 June 2016
End date: 28 Feb 2018
In Indonesia, the prevalence of stunting among children under 5 is 37.2% (2013). The partnership encourages midwives to provide more frequent, timely and accurate nutrition counselling to mothers and greater access to micronutrient powders to fill the current gap of essential nutrients needed for optimal growth and development of young children in the most vulnerable households. Additionally, the sales of these powders is likely to generate an extra income for a social franchise of 900 midwives.
Shared value is defined as policies and practices that enhance the competitiveness of companies while improving social and environmental conditions in the regions where they operate. It is a business strategy focused on companies creating measurable economic benefit by identifying and addressing social problems that intersect with their business. To qualify as shared value, there must be an identifiable economic benefit to the company as well as measurable impact on a social or environmental issue.
The BPP is helping businesses partner with the Australian aid program in achieving shared value – advancing both social and economic objectives. These partnerships are primarily being created in one or more of the following ways:
- Reconceiving products and/or markets
- Redefining productivity in the value chain
- Enabling local cluster development
Reconceiving products or/and markets
The partnership will provide increased and sustainable access to micronutrient powders through the commercial development of the existing government product (Taburia) and development of an alternative distribution channel through midwives that will target the most vulnerable households. The market-based approach is an alternative to the existing government program which utilises a free distribution model but which has very limited distribution through a network of government sanctioned health facilities.
Gender Equality and Women's Empowerment
The partnership provides better access to quality services and products to support mothers to improve the feeding practices and nutrition of their children, and as an opportunity for women entrepreneurs, namely private midwives, to grow their small businesses and generate further income.
The partnership is between GAIN, DKT Indonesia and DFAT.
GAIN is a Swiss Foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Making markets work for the poor has been a central focus for GAIN since its inception. Through an extensive portfolio, GAIN has developed sustainable delivery models to reach the most vulnerable groups, particularly mothers and children, with nutritious foods and supplements. In Indonesia, GAIN aims to reduce stunting through a comprehensive behaviour change approach improving infant feeding practices, maternal nutrition and access to nutritious products. GAIN works with manufacturers and the Ministry of Health to improve guidelines and delivery of various supplements. GAIN has an MOU with the Directorate of Community Nutrition at the Ministry of Health.
DKT Indonesia is an independent, non-government, social marketing company and is now the largest private family planning program in the world, serving nearly six million couples throughout Indonesia. DKT has developed a network of midwives in Indonesia. Working together and through midwife associations, DKT has extensive reach to midwives through franchises and other venues, providing materials, technical support, and products.