- Develop the market and build long term market links for quality agricultural seeds and other agricultural inputs such as plastic mulching, trellis netting, seed trays, and safer and more effective agro-chemicals.
- Stimulate Kayin’s vegetable sector to ensure smallholder farmers are competitive and have access to quality agricultural products, with opportunities to share knowledge and adopt improved sustainable production practices.
- Pilot the approach of working primarily with women farmers, with a view to enabling women to participate in all aspects of vegetable farming and marketing.
- Economic development
- Gender equality /
women's economic empowerment
- Up to 6,000 smallholder farmers
(60% are women)
- Partner contribution: $341,075
- DFAT contribution: $323,475
- Total funding: $664,550
This initiative specifically promotes gender equality by:
- Promoting women’s economic empowerment by improving female farmers’ knowledge and practices in growing market vegetables and forming new market linkages for the sale of their products.
- Enhancing women’s voices in community leadership by promoting female lead farmers and sales agents.
The partnership provides training for 60 female and 30 male lead farmers. Early research shows women farmers are more likely than male farmers to share learnings with others in their community and are often more diligent in applying new knowledge than their male counterparts. The partnership aims to show real examples of how and why women farmers beneﬁt the household and wider community, as well as agribusiness. The wider target, using the lead farmer model, is to improve the knowledge, productivity and income of 6,000 farmers of which 60 per cent are women.
This partnership creates shared value by:
- reconceiving product and markets
- redefining productivity in the value chain
- enabling local cluster development.
EWS already has good market share for its vegetable seed sales in Myanmar, however, not across all parts of the country. This initiative allows EWS to grow its seed sales in a new state, which is rebuilding following 60 years of armed conflict.
Supply chain actors, including input suppliers, traders and wholesalers will benefit from the availability of new products and business opportunities.
Around 6,000 farmers will increase their productivity and incomes through access to new, higher yielding vegetable seed varieties and the use of better farming techniques.
What is shared value?
Shared value is defined as policies and practices that enhance the competitiveness of companies while improving social and environmental conditions in the regions where they operate. To qualify as shared value, there must be an identifiable economic benefit to the company as well as measurable impact on a social or environmental issue.
The BPP is helping businesses partner with the Australian aid program in achieving shared value – advancing both social and economic objectives. These partnerships are primarily being created in one or more of the following ways:
- Reconceiving products and markets
- Redefining productivity in the value chain
- Enabling local cluster development
East West Seed (EWS)
EWS has been selling seeds in Myanmar for over 10 years. EWS work closely with smallholder farmers and input suppliers, and research environmental conditions to improve tropical vegetable varieties. EWS estimates more than 100,000 Myanmar farmers already beneﬁt from the company's improved seed varieties. Under this initiative, EWS will provide training to farmers and input suppliers, and incentivise seed promotion.
For 60 years, MEDA has implemented market-driven initiatives in the developing world. MEDA focuses on market systems development, inclusive ﬁnancial services, and investment-led programming. MEDA has a strong history in agriculture, building and strengthening the business foundations and commercial relationships smallholder farmers need to improve their livelihoods. For this initiative, MEDA will embed a ‘female lead farmer’ approach while generating lessons learned to be shared with agribusinesses and other stakeholders.