Annual Report 2003-2004
 

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Appendix 10

Advertising and market research

As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments of $1500 and above.

Table 29. Advertising and market research
Agencies/Organisations Description Output Amount ($)
Advertising agencies
Clemenger BBDO Smartraveller campaign 2.1 7 397
Direct Contracts Pty Ltd Preparation of passports information kits for overseas posts 2.1 4 427
Infobreak Pty Ltd Advertising changes to the Australian passport policy on ABC Asia Pacific TV 2.1 77 910
Infobreak Pty Ltd Production of passports information video 2.1 60 210
Infobreak Pty Ltd Advertising on ABC website on protecting your passport 2.1 5 300
Killey Withy Punshon Smartraveller campaign 2.1 164 851
M & C Saatchi Smartraveller campaign 2.1 6 567
Universal McCann Smartraveller campaign 2.1 3 589 670
Marktforschung und Kommunikation Advertising the establishment of the Council for Australian Arab Relations internationally 3.1 3 993
Market research organisations
Hay Group Kft (Budapest) Locally engaged staff salary survey 1.1 1 938
Wyatt Watson Worldwide (Seoul) Locally engaged staff salary survey 1.1 5 663
Open Mind Research Group Research on community reactions to the Smartraveller campaign 2.1 262 446
Newspoll Market Research Community awareness study into attitudes to trade 3.1 22 545
Polling and direct mail organisations
Avant Card Pty Ltd Trade Benefits You promotional postcards 3.1 4 095
Media advertising organizations
A Manzoni & C SpA (Rome) Advertisements for general recruitment 1.1 1 891
APS Gazette Advertisement for general recruitment 1.1 5 349
HMA Blaze Pty Ltd Advertisement for general recruitment 1.1 56 493
HMA Blaze Pty Ltd Advertisements for tenders 1.1 3 491
Trinidad Guardian (Port of Spain) Advertising for general recruitment 1.1 4 869
HMA Blaze Pty Ltd Advertisements for tenders 1.2 3 320
HMA Blaze Pty Ltd Advertisements for general recruitment 1.3 1 566
Trinidad Express (Port of Spain) Advertisement for general recruitment 1.3 6 863
A Manzoni & C SpA (Rome) Advertising changes to the Australian passport policy 2.1 2 962
RCS Editori SpA (Rome) Advertising changes to the Australian passport policy 2.1 2 818
HMA Blaze Pty Ltd Advertising changes to the Australian passport policy 2.1 45 750
HMA Blaze Pty Ltd Advertisements on protecting your passport and identity in Qantas Magazine 2.1 13 170
HMA Blaze Pty Ltd Advertisements for tenders 2.1 1 782
HMA Blaze Pty Ltd Advertisements for general recruitment 2.1 1 694
Australian Institute of Export (NSW) Ltd Advertisement promoting trade information 3.1 5 000
Executive Media Pty Ltd Advertising statistical services 3.1 2 086
HMA Blaze Pty Ltd Advertisements for tenders 3.1 13 816
HMA Blaze Pty Ltd Advertisement for general recruitment 3.1 4 797
Husen Pty Ltd Advertising statistical services 3.1 1 610
Palamedia Ltd Advertising Tradewatch in My Business magazine 3.1 3 750
Palamedia Ltd Advertising statistical services 3.1 3 750
Zo Card (Singapore) Advertisements for Australian art exhibitions 3.1 2 999
Zo Card (Singapore) Advertisements for Australian Film Festival 3.1 6 759
HMA Blaze Pty Ltd Advertisements for tenders 4.1 26 032
Sadolin AlbÃ&k Ak A/S (Copenhagen) Advertisement for leasing of excess office space 4.1 4 294
Al Nisr Publishing LLC (Abu Dhabi) Advertisement for general recruitment 4.2 2 103
Khaleej Times (Abu Dhabi) Advertisement for general recruitment 4.2 1 664
Volkan Reklam Ltd Sti (Ankara) Advertisement for general recruitment 4.2 1 705
Total 4 449 395

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Department of Foreign Affairs and Trade Annual Report 2003–2004
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