Annual Report 2005-2006
 

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Appendix 9

Advertising and market research

As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments of $1500 and above.

TABLE 26. ADVERTISING AND MARKET RESEARCH
Agencies/Organisations Description Output Amount ($)
Advertising agencies
Hub Communications Design of advertising for Passports Appointment System 2.1 2 650
The Travel Clinic Smartraveller campaign 2.1 13 750
Universal McCann Passports Act signage advertising 2.1 43 990
Universal McCann Smartraveller campaign 2.1 2 373 632
Market research organisations
Open Mind Research Group Research on community reactions to the Smartraveller campaign 2.1 227 784
e–Dialog Survey on Canadian perceptions of Australia 3.1 2 160
Newspoll Market Research Survey on community attitudes towards trade 3.1 27 155
Direct mail organisations
Complete Mail & Warehouse Trade statement bulk mail-out 1.1 3 406
WWH Advertising product for Smartraveller campaign 2.1 54 984
Media advertising organisations
Evening Standard (UK) Advertising for general recruitment 1.1 3 552
HMA Blaze Advertising for general recruitment 1.1 20 450
HMA Blaze Advertising for tender 1.1 11 457
HMA Blaze Advertising for FTA call for submissions 1.1 15 561
HMA Blaze Advertising for EFIC call for submissions 1.1 7 272
Evening Standard (UK) Advertising for security recruitment 1.2 1 831
Adcom Advertising (Malaysia) Advertising for general recruitment 1.3 1 723
Australian Broadcasting Corporation Passports Act advertising 2.1 11 600
HMA Blaze Advertising for general recruitment 2.1 1 735
HMA Blaze Advertising for tender 2.1 5 385
HMA Blaze Passports Act advertising 2.1 56 520
HMA Blaze Smartraveller campaign 2.1 7 436
HMA Blaze Promotion of the Passports Appointment System 2.1 9 013
HMA Blaze Advertising for the new passports lost and stolen policy and fee schedule 2.1 46 289
Nationwide Business Directories Advertising consular services in Business Directory 2.1 1 600
Australian Publishing Resource Services Advertising of The China Australia Investment Year Book 3.1 7 150
Crowther Blayne and Associates Advertising trade resources in Business Directory 3.1 2 805
Digital Inside (Korea) Advertising for a photo competition 3.1 3 621
Farm Guide Advertising for trade services information 3.1 10 764
Hitotsubashi Media (Japan) Advertising of Australia–Japan Foundation programs in educational magazines 3.1 7 415
HMA Blaze Advertising for general recruitment 3.1 8 093
HMA Blaze Advertising for tender 3.1 20 554
HMA Blaze Advertising for expressions of interest in Australia–Korea Foundation grants 3.1 15 818
HMA Blaze Advertising for candidates for Australia–Malaysia Institute programs 3.1 4 946
HMA Blaze Advertising for candidates for Australia–Indonesia Youth Exchange Program 3.1 1 625
Loyalty Australasia Advertisement of market information and analysis services in Dynamic Small Business magazine 3.1 6 200
OZMA Public Relations (Japan) Advertising of Australia–Japan Foundation programs in educational magazines 3.1 9 416
Palamedia Advertising of market information and analysis services in export magazine 3.1 2 900
The Diplomat Advertising of Economic Analytical Unit's report on China's services section 3.1 2 700
Volkan Reklam (Turkey) Advertising for general recruitment 3.1 1 790
CB Richard Ellis (Thailand) Advertisement for office relocation in Bangkok 4.1 11 963
HMA Blaze Advertising for general recruitment 4.1 9 689
HMA Blaze Advertising for tender 4.1 8 724
HMA Blaze Advertising for planned construction works 4.1 10 464
HMA Blaze Advertising for registration of interest 4.1 2 950
Volkan Reklam (Turkey) Advertising for general recruitment 4.1 1 682
HMA Blaze Advertising for tender 4.2 3 150
Poner Kft (Hungary) Advertising for general recruitment 4.2 3 414
Total     3 108 768

Note: no payments were made to polling organisations in the 2005–06 reporting year.

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