Annual Report 2008-2009

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Outcome 3

Public understanding in Australia and overseas of Australia's foreign and trade policy and a positive image of Australia internationally

Public information services and public diplomacy

Public information and media services on Australia's foreign and trade policy
Projecting a positive image of Australia internationally
Freedom of information and archival research and clearance

Output 3.1

Public information services and public diplomacy

The department’s public diplomacy activities project a positive and contemporary image of Australia and promote a clear understanding of Government policy and programs.

Output 3.1 includes the following administered items:

Australia Network

Television service delivered to the Asia-Pacific region that, inter alia, provides a credible, reliable voice in the region and presents images and perceptions of Australia in an independent and impartial manner.


Grants delivered in support of the Government’s foreign and trade policy goals, including to bilateral foundations, councils and institutes, to promote people-to-people links and accurate, contemporary images of Australia.

World Expo 2010 Shanghai

Australia contributes to World Expo 2010 in a manner that highlights Australian business expertise, culture and values to the rapidly-expanding China market and to a wider global audience.

Key Performance Indicators 2008–09 Target
  • Provision to Australians of comprehensive, relevant, up-to-date information on Australia’s foreign and trade policy
  • Maintain high standards of media and parliamentary services

  • Maintain effective, up-to-date and user-friendly websites
  • Effective promotion of an accurate and positive image of Australia overseas
  • Enhance the reach and appeal of the Australia Network television service

  • Prepare for Australia’s participation at the Shanghai World Expo in 2010 by finalising the design and commencing construction of the pavilion; and developing the business promotion, communications and cultural programs with state and territory governments and the corporate sector

  • Deliver effective and targeted international media and cultural visits programs

  • Implement accepted recommendations from the Senate Standing Committee on Foreign Affairs, Defence and Trade’s report Australia’s public diplomacy: building our image

  • Administer the International Relations Grants Program effectively and in accordance with government guidelines
  • Effective management of information and recordkeeping
  • Process FOI requests efficiently

  • Strengthen recordkeeping policy and procedures

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