OUTCOME 1: The advancement of Australia’s international strategic, security and economic interests including through bilateral, regional and multilateral engagement on Australian Government foreign and trade policy priorities
Program 1.3: Public information services and public diplomacy (administered items)
Program 1.3 Objective
- To advance the national interest through the department’s public diplomacy, cultural and media activities, which will project a positive and contemporary image of Australia and promote a clear understanding of Government policy and programs.
Program 1.3 Deliverables
- Effective management of the contract with the Australian Broadcasting Corporation (ABC) to deliver an Asia-Pacific television service which provides a credible and reliable voice in the region, and presents images and perceptions of Australia in an independent and impartial manner.
- Grants in support of the Government’s foreign and trade policy goals, including through bilateral foundations, councils and institutes, which help promote people-to-people links and a contemporary and positive image of Australia.
- Management of Australia’s participation in Shanghai World Expo 2010, including delivery of an Australian pavilion and comprehensive business, culture and communications programs, all of which will highlight Australia’s business expertise, innovation, creativity, culture and values to the Chinese market and a wider global audience.
Program 1.3 Key performance indicators
- The department’s delivery of public diplomacy, cultural and media programs is efficient and effective, including in:
- promoting an image of Australia that is accurate and up-to-date
- fostering an understanding of Australian foreign and trade policies
- strengthening people-to-people links and trade and economic ties.
The department continued to manage the $92.4 million contract with the Australian Broadcasting Corporation (ABC) to deliver the Australia Network Asia-Pacific television service.
The department administered grants in 2009–10 totalling $8 460 000. Grants were administered in accordance with the Commonwealth Grant Guidelines. See Appendix 11 for further details of the grants programs administered by the department. Information on department-administered grants is also available online (see: www.dfat.gov.au/dept/grants).
The Australian pavilion at the Shanghai World Expo was delivered on time and on budget. Its balance of an exhibition based experience for visitors, with a targeted program of over 200 business events, and a diverse engaging program showcasing the depth and quality of Australian creative capabilities, drew larger than expected interest and enthusiasm from our Chinese audiences. We welcomed around 6 000 more people per day than the 40 000 originally foreseen. Our active communication program, which resulted in over 5500 positive media reports, helped project our core messages of Australian innovation, creativity and values beyond the Expo precinct to a broader Chinese and international audience.