Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally



Appendix 10

Advertising and market research

During 2010–11, the Department of Foreign Affairs and Trade conducted the smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.

As required under section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 200 (GST inclusive).

Table 29. ADVERTISING AND MARKET RESEARCH

Agencies/Organisations Service provided Program Amount ($)
Advertising agencies    
The Campaign Palace Creative Advertising for smartraveller Phase III 2.1 584 377
Market research organisations    
Colmar Brunton Social Research Developmental Research Services for smartraveller Phase III campaign 2.1 79 860
Taylor Nelson Sofres Concept testing of smartraveller Phase III campaign material 2.1 235 950
Polling and direct mail organisations    
No payments to report      
Media advertising organisations    
Telstra White Pages directory listings 1.1 216 633
Adcorp Australia Ltd Advertising for Australia–Malaysia Institute Grants Program 1.1 21 061
Adcorp Australia Ltd Advertising for Australia–Japan Foundation Grants Program 1.1 12 436
Adcorp Australia Ltd Advertising for general recruitment 3.1 22 583
Adcorp Australia Ltd Tender advertising 3.2 29 605
Total     1 202 504

Figures may not add due to rounding.

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