OUTCOME 1: The advancement of Australia’s international strategic, security and economic interests including through bilateral, regional and multilateral engagement on Australian Government foreign and trade policy priorities
Program 1.3: Public information services and public diplomacy (administered items)
Program 1.3 Objective
- To advance the national interest through the department’s public diplomacy, cultural and media activities, which will project a positive and contemporary image of Australia and promote a clear understanding of Government policy and programs.
Program 1.3 Deliverables
- Effective management of the contract with the Australian Broadcasting Corporation (ABC) to deliver an Asia-Pacific television service which provides a credible and reliable voice in the region, and presents images and perceptions of Australia in an independent and impartial manner.
- Grants in support of the Government’s foreign and trade policy goals, including through bilateral foundations, councils and institutes, which help promote people-to-people links and a contemporary and positive image of Australia.
- Management of Australia’s participation in Shanghai World Expo 2010, including delivery of an Australian pavilion and comprehensive business, culture and communications programs, all of which will highlight Australia’s business expertise, innovation, creativity, culture and values to the Chinese market and a wider global audience.
Program 1.3 Key performance indicators
- The department’s delivery of public diplomacy, cultural and media programs is efficient and effective, including in:
- promoting an image of Australia that is accurate and up-to-date
- fostering an understanding of Australian foreign and trade policies
- strengthening people-to-people links and trade and economic ties.
The department continued to manage the contract with the Australian Broadcasting Corporation (ABC) to deliver the Australia Network Asia-Pacific television service and commenced a tender process for a new ten-year contract worth $223.1 million. We extended the current contract with the ABC for a further six months following the Government’s announcement on 25 June 2011 that it would seek additional information from tenderers.
We concluded Australia’s participation at the Shanghai World Expo on 31 October 2010. Over the period of the Expo, we welcomed 8 182 266 visitors and won four awards. The department managed 219 targeted business events and a cultural program showcasing the diversity of contemporary cultural capabilities. We successfully projected positive images of Australia to a broad audience in China and internationally.