Appendix 9
Advertising and market research
During 2011–12, the Department of Foreign Affairs and Trade conducted the smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 900 (GST inclusive).
Table 28. Advertising and market research
Agencies/Organisations |
Service provided |
Program |
Amount ($) |
|---|---|---|---|
Advertising agencies |
|||
Longueville Media Pty Ltd |
smartraveller Phase III campaign |
2.1 |
69 339 |
Ogilvy & Mather (Sydney) Pty Limited (Ethnic Communications) |
smartraveller Phase III campaign |
2.1 |
88 638 |
Professional Public Relations Pty Ltd |
smartraveller Phase III campaign |
2.1 |
153 609 |
The Campaign Palace Pty Limited |
smartraveller Phase III campaign |
2.1 |
787 228 |
The Trustee for Paragon Australia Group Trust (Greenfrog) |
smartraveller Phase III campaign |
2.1 |
31 903 |
Victoria Schnabl (Inkspott Promotions) |
smartraveller Phase III campaign |
2.1 |
24 650 |
Market research organisations |
|||
Cudex Pty Ltd (Newspoll) |
Market research on bilateral relationship |
1.1 |
60 500 |
GFK Blue Moon Quantitative Research Pty Limited |
smartraveller Phase III campaign |
2.1 |
144 375 |
Taylor Nelson Sofres Australia Pty Ltd |
Concept testing of smartraveller Phase III campaign material |
2.1 |
76 021 |
Polling and direct mail organisations |
|||
No payments to report |
|||
Media advertising organisations |
|||
Adcorp Australia Limited |
Advertising for general recruitment |
1.1 |
47 680 |
B Online Learning Pty Limited |
smartraveller Phase III campaign |
2.1 |
16 500 |
Island Business International |
Advertising RAMSI Honiara |
1.1 |
12 168 |
Mediabrands Australia Pty Ltd (Universal McCann) |
smartraveller Phase III campaign |
2.1 |
3 495 646 |
New Zealand Herald |
Advertising RAMSI Honiara |
1.1 |
16 389 |
Sensis Pty Ltd |
White Pages directory listings |
1.1 |
263 969 |
Thanh Nien Newspaper |
Advertising relocation of office |
1.1 |
13 135 |
TOTAL |
5 301 750 |
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