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Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

Appendix 9

Advertising and market research

During 2011–12, the Department of Foreign Affairs and Trade conducted the smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.

As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 900 (GST inclusive).

Table 28. Advertising and market research

Agencies/Organisations
Service provided
Program
Amount ($)
Advertising agencies
 
Longueville Media Pty Ltd
smartraveller Phase III campaign
2.1
69 339
Ogilvy & Mather (Sydney) Pty Limited (Ethnic Communications)
smartraveller Phase III campaign
2.1
88 638
Professional Public Relations Pty Ltd
smartraveller Phase III campaign
2.1
153 609
The Campaign Palace Pty Limited
smartraveller Phase III campaign
2.1
787 228
The Trustee for Paragon Australia Group Trust (Greenfrog)
smartraveller Phase III campaign
2.1
31 903
Victoria Schnabl (Inkspott Promotions)
smartraveller Phase III campaign
2.1
24 650
Market research organisations
Cudex Pty Ltd (Newspoll)
Market research on bilateral relationship
1.1
60 500
GFK Blue Moon Quantitative Research Pty Limited
smartraveller Phase III campaign
2.1
144 375
Taylor Nelson Sofres Australia Pty Ltd
Concept testing of smartraveller Phase III campaign material
2.1
76 021
Polling and direct mail organisations
No payments to report
Media advertising organisations
Adcorp Australia Limited
Advertising for general recruitment
1.1
47 680
B Online Learning Pty Limited
smartraveller Phase III campaign
2.1
16 500
Island Business International
Advertising RAMSI Honiara
1.1
12 168
Mediabrands Australia Pty Ltd (Universal McCann)
smartraveller Phase III campaign
2.1
3 495 646
New Zealand Herald
Advertising RAMSI Honiara
1.1
16 389
Sensis Pty Ltd
White Pages directory listings
1.1
263 969
Thanh Nien Newspaper
Advertising relocation of office
1.1
13 135
TOTAL
5 301 750

Department of Foreign Affairs and Trade