Media Release

7 August 2008

Australian digital game design exports exceed $100 million

Australia is developing a new niche export sector in digital game development services which were estimated to be worth $108.3 million, according to a trade analysis report released by the Department of Foreign Affairs and Trade.

The analysis, which was published today in “Trade in Services 2007”, shows that 92.6 per cent of the sector’s output is exported.

Digital games services cover the development of games for personal computers, console formats (such as PlayStation 2, PS3, Xbox, Wii), hand held game machines and mobile phones.  The majority of exported services are for the international game console market.

One company forging a reputation in the new field is Adelaide-based games entertainment producer Imagination Entertainment Pty Ltd, twice winners of the Australian Export Awards for Art, Entertainment and Design in 2004 and 2007.

Since establishing in 2001, the company has expanded rapidly and today employs 100 people with offices in the US and Europe as well as Australia.

CEO Shane Yeend said “Australia is really punching above its weight in cross platform game production, it is a 10-year overnight success story but all the hard work is really paying off. Australia is delivering world class product and it would surprise many people if they knew how many of the best-selling games are actually created and developed down under.”

Overall, Australia’s two-way trade in services in 2007 grew by 8.6 per cent to $94.1 billion made up of exports of $48.0 billion (up 9.4 per cent) and imports of $46.1 (up 7.7 per cent).

This publication is part of a series of trade publications published each year by DFAT. The publications are available at: www.dfat.gov.au/publications/statistics.html. Should clients wish to obtain printed copies of these publications, they will be directed from the DFAT website to an external website, where they can place an order for a hard copy.

Media Enquiries: DFAT Media Liaison - 02 6261 1555