Media release from the Australian Department of Foreign Affairs and Trade

D28

28 June 1995

CHINESE MEDIA DELEGATION TO VISIT AUSTRALIA

Eight senior Chinese media executives, representing newspapers with a combined readership of 40 million people, will visit Australia from 29 June to 10 July.

The delegation, which was organised by the Australian Embassy in Beijing, will focus on enhancing an understanding of Australian technology, manufacturing and services.

It will be led by the Deputy Managing Editor-in-Chief of the People's Daily, Mr Zhang Yunsheng. Other newspapers to be represented include China's most influential economic newspaper, the Economic Daily, the three leading Shanghai dailies, including the Liberation Daily and the popular Xinmin Evening News, and Guangzhou's premier newspaper, the Nanfang Daily.

The Chinese media plays an important role in the Chinese economic reform process. It is a key source of information about international expertise and capability for many Chinese decision-makers and those in the growing enterprise sector.

While knowledge of Australia's resource-based industries is strong, the Australian Government is working hard to improve China's knowledge of Australia's capabilities in service industries, science and technology, manufacturing and processing.

The delegation will visit environmental management projects, with a particular focus on waste water management, and examine the media technology, telecommunications, food processing and distribution and financial services industries. The Australian Stock Exchange, Telstra, News Ltd, Australian Associated Press, Elders, CSIRO and Market Australia are some of the organisations to be visited.

The delegation will meet with the Minister for Trade, Senator Bob McMullan and other senior Australian officials.

The Australian program will provide the delegation with an introduction to some of the industries that will be a focus of the third Australia-China Forum to be held in Shanghai in September.

For further information contact Zena Armstrong, Counsellor (Public Affairs), Australian Embassy, Beijing on 0011 86 1 532 2331-7.