The Australia International Cultural Council (AICC) is Australia's key cultural diplomacy body. Cultural diplomacy aims to engage overseas audiences through the delivery of high-quality and innovative arts and cultural promotions to increase their understanding of Australia's contemporary identity, values, interests and policies.
Australia's cultural assets include:
- new media
- visual arts
- cultural heritage and conservation services
- design and architecture
- Aboriginal and Torres Strait Islander arts
- disability arts
- multicultural arts
- community arts, and
- national collecting institutions.
- To promote Australia overseas through the arts and culture and strengthen people‑to‑people linkages through cultural exchanges and creative collaboration;
- To reinforce Australia’s standing as a stable, sophisticated, multicultural and creative nation with a rich and diverse culture; and
- To promote Australia’s Indigenous art and culture.
- To coordinate programs to project a positive and contemporary image of Australia and Australia’s capabilities internationally through the delivery of high quality and innovative arts and cultural promotions
- To strengthen long-term cultural relationships with our key regional partners, particularly in Asia
- To enhance market access and lead market development strategies for Australian cultural exports
- To strengthen business engagement and connections
Priority regions reflect Australia's broad public diplomacy and foreign and trade policy interests. The priority regions, in order of priority, are currently:
- South Pacific
- Middle East and Africa, and
- the Americas and Western Europe.