Australia now—Focus country program

Australia now is a celebration of Australia delivered in a country of strategic significance each year.  The program aims to strengthen and deepen bilateral ties, raise Australia’s profile as an innovative, creative nation and build understanding beyond our landscape and lifestyle. Most of all Australia now is about building relationships for the future.  
Australia now programs will:

  • Promote Australia’s creative excellence, diversity and innovation;
  • Strengthen institutional networks, cultural exchange, collaboration and people-to-people links;
  • Reflect the cultural richness of Australia: demonstrating how contemporary Australia draws on its strong Indigenous culture and multicultural heritage; and
  • Promote Australia as a key destination for tourism, study, research, innovation and investment.

The program is taking place in Germany in 2017 and Japan in 2018.

Australia now Germany 2017

The Foreign Minister Julie Bishop announced Australia now Germany 2017 on 7 September 2016 in Berlin (Celebration of Australia in Germany).

Delivering Australia now in Germany lays the foundation for the stronger bilateral relationship agreed between Chancellor Merkel and Prime Minster Turnbull and responds to recommendations of the Australia-Germany Advisory Group to enhance science and sporting links, build on current platforms and take bilateral cultural exchange to the next level.

The program themes promote creativity, innovation and dialogue featuring the best of Australia’s creative and innovation industries, Australia now will unfold throughout 2017 in Berlin, Munich, Frankfurt and Hamburg, along with smaller scale partnership projects in key locations across Germany. The program delivers headline performances, cultural and sporting events, specially curated programs and opportunities to exchange dialogue and symbiotic projects, aimed at deepening the strategic partnership between the two countries.

The Partnership Invitation [PDF 5.5 MB] / [DOCX 2.4 MB] provides details of the program in Germany.
For more information visit the Australia now webpage:

Australia now Japan 2018

We invite you to join the celebration of Australia in Japan in 2018

Australia now Japan is a celebration of Australian innovation, culture and lifestyle in Japan from April to November 2018. Recognising our strong ties and people-to-people links, Australia now will promote Australia’s creative excellence, diversity and innovation and strengthen networks and collaboration. In the lead up to the Rugby World Cup 2019 and the Tokyo 2020 Olympics and Paralympics, Australia now Japan will bring together our unique cultures and provide a platform to promote Australia’s finest innovators, artists, thinkers and entrepreneurs on a vibrant international stage.

The program will promote cultural exchange and cooperation across a variety of fields: Innovation science, technology and research; Creativity and design; and Australian lifestyle, sport tourism and culinary excellence.

The program offers a wide range of opportunities. Partners of Australia now will support the Australian Government to deliver a dynamic festival that will engage Japanese audiences, reach valued stakeholders and develop future networks. Above all, Australia now partners will be helping to celebrate Australia, its diversity and creativity.

Download the Partnership Invitation to find out more about Australia now Japan 2018 and how you can be a part of it.

More information on the program coming soon.

Previous focus country programs

Australia now Brazil 2016

Australia now 2016 was the most important cultural initiative Australia has held in South America. Strategically staged from April to June 2016, in the lead up to the Rio de Janeiro Olympics and Paralympics, Australia now was a major cultural festival with multiple events across 11 cities. In all, 120 Australian artists participated in Brazil. Over 300,000 Brazilians experienced more than 100 events.

The program reached a wide cross section of the Brazilian population and broadened perceptions about Australia. Presenting Australia as innovative, open, multi-cultural, and creative was a key goal. Australia now 2016 delivered an impressive and eclectic package of Aboriginal and Torres Strait Islander dance and ceremony, music, theatre, visual arts, contemporary dance, circus, photography, cinema, sport, gastronomy, and interactive masterclasses, workshops and community projects.


Australia now Turkey 2015

The festival took place during the Anzac centenary year and provided a strong counterpoint to the centenary’s historical focus.  The program featured a range of art forms with strong popular appeal and a contemporary edge to reach target audiences and cut through the crowded cultural and media environment in Turkey. Interest levels amongst Turkish audiences were significant. The festival provided an opportunity to build links between Australian and Turkish cultural institutions, galleries, universities, music venues and performing artists.

Earlier programs held

2014 Indonesia; 2013 Vietnam; 2012 India; 2011 Republic of Korea; 2010 China; 2009 United States; 2008 Indonesia; 2007 France and Malaysia; 2006 United Kingdom and India; 2005 Singapore, UK and India; 2004 South East Asia; 2003 Germany and Japan; 2002 Germany and China; 2001 United States.

More information

For information contact

Last Updated: 15 February 2017