Australia now

Australia now is a celebration of Australia delivered annually in a country or region of strategic significance.  The program aims to strengthen and deepen bilateral ties, raise Australia's profile as an innovative, creative nation and build understanding beyond our landscape and lifestyle. Most of all Australia now is about building relationships for the future.  

Australia now programs:

  • Promote Australia's creative excellence, diversity and innovation;
  • Strengthen institutional networks, cultural exchange, collaboration and people-to-people links;
  • Reflect the cultural richness of Australia: demonstrating how contemporary Australia draws on its strong Indigenous culture and multicultural heritage; and
  • Promote Australia as a key destination for tourism, study, research, innovation and investment.

The program takes place in Japan in 2018 and Southeast Asia (ASEAN Region) in 2019.

Australia now ASEAN 2019

Announcing Southeast Asia as the Australia now focus region for 2019.

Foreign Minister Bishop announced Southeast Asia as the 2019 Australia now focus region on 17 March 2018 during the ASEAN Summit.

The program will celebrate the strength and diversity of Australia's connections to ASEAN through the themes of youth dialogue, exchange and girls' empowerment.

More information on the program coming soon.

Australia now Japan 2018

We invite you to join the celebration of Australia in Japan in 2018

Australia now Japan is a celebration of Australian innovation, creativity and lifestyle in Japan from April to November 2018. Recognising our strong ties and people-to-people links, Australia now promotes Australia's creative excellence, diversity and innovation and strengthens networks and collaboration.

In the lead up to the Rugby World Cup 2019 and the Tokyo 2020 Olympics and Paralympics, Australia now Japan brings together our unique cultures and provides a platform to promote Australia's finest innovators, artists, thinkers and entrepreneurs on a vibrant international stage.

The program promotes cultural exchange and cooperation across a variety of fields: Innovation science, technology and research; Creativity and design; and Australian lifestyle, sport tourism and culinary excellence.

To find out more about the program, visit the Australia now Japan 2018 website

You can also view the Partnership Invitation:

Previous years: Australia now Germany 2017

Foreign Minister Julie Bishop announced Australia now Germany 2017 on 7 September 2016 in Berlin (Celebration of Australia in Germany).

Delivering Australia now in Germany laid the foundations for the stronger bilateral relationship agreed between Chancellor Merkel and Prime Minster Turnbull and responded to recommendations of the Australia-Germany Advisory Group to enhance science and sporting links, build on current platforms and take bilateral cultural exchange to the next level.

Promoting the themes of creativity, innovation and dialogue, Australia now featured the best of Australia's creative and innovation industries throughout 2017 in Berlin, Munich, Frankfurt and Hamburg, along with smaller scale partnership projects in key locations across Germany. The program delivered headline performances, cultural and sporting events, specially curated programs and opportunities to exchange dialogue and symbiotic projects, deepening the strategic partnership between the two countries.

For more information visit the Australia now Germany 2017 webpage: and the Partnership Invitation [PDF 5.5 MB] / [DOCX 2.4 MB]

Australia now Brazil 2016

Australia now 2016 was the most important cultural initiative Australia has held in South America. Strategically staged from April to June 2016, in the lead up to the Rio de Janeiro Olympics and Paralympics, Australia now was a major cultural festival with multiple events across 11 cities. In all, 120 Australian artists participated in Brazil. Over 300,000 Brazilians experienced more than 100 events.

The program reached a wide cross-section of Brazil and broadened perceptions about Australia. Presenting Australia as innovative, open, multi-cultural and creative was a key goal. Australia now 2016 delivered an impressive and eclectic package of Aboriginal and Torres Strait Islander dance and ceremony, music, theatre, visual arts, contemporary dance, circus, photography, cinema, sport, gastronomy and interactive masterclasses, workshops and community projects. View the program:

Australia now Turkey 2015

Australia now 2015 took place during the ANZAC centenary year and provided a strong counterpoint to the centenary's historical focus.  The program featured a range of art forms with strong popular appeal and a contemporary edge to reach target audiences and cut through the crowded cultural and media environment in Turkey. Interest levels amongst Turkish audiences were significant. The festival provided an opportunity to build links between Australian and Turkish cultural institutions, galleries, universities, music venues and performing artists.

Earlier programs held

2014 Indonesia; 2013 Vietnam; 2012 India; 2011 Republic of Korea; 2010 China; 2009 United States; 2008 Indonesia; 2007 France and Malaysia; 2006 United Kingdom and India; 2005 Singapore, UK and India; 2004 South East Asia; 2003 Germany and Japan; 2002 Germany and China; 2001 United States.

More information

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Last Updated: 18 March 2018