Sports diplomacy is an increasingly important aspect of diplomatic practice. Sport exposes people to Australian culture and provides an opportunity to establish links with professionals and peers.
It comes in many forms: from diplomatic and guests of government attending major sporting events, supporting individual exchanges and sports for development projects.
Through sports diplomacy the Australian Government will:
- build institutional and people-to-people linkages
- promote our reputation for excellence in performance and training, sports governance and domestic participation
- support sport for development initiatives
- showcase our major events capabilities.