Connecting people through sport

Australia has a remarkable international sporting pedigree and is internationally recognised as a consistent, high-performing sporting nation. Australia has potential to capitalise on its sporting credentials by engaging with neighbouring countries and achieving public diplomacy outcomes in the Indo–Pacific region and beyond.

Sport provides opportunities to develop people-to-people connections that promote partnerships of value between Australia and the region. This includes opportunities to inform, engage and influence key demographics, particularly youth, emerging leaders and women and girls.

By providing opportunities to build people-to-people linkages at the individual, institutional and country levels we are strengthening partnerships and links between Australian and partner organisations, supporting Australia's economic diplomacy and public diplomacy objectives.

DFAT uses sport to reach to broader audiences than traditional diplomacy activities allow.  It focuses on the goals of connecting, developing, showcasing and sustaining new and existing channels of sports support, sports industry partnerships and international sports networks.


Last Updated: 24 November 2015