From 9 to 31 January 2015, Australia hosted the Asian Football Confederation’s premier tournament, the Asian Cup. Matches were played in Sydney, Melbourne, Brisbane, Newcastle and Canberra.
The AFC Asian Cup was contested by Australia and the fifteen strongest football national in the Asian Confederation.
Sports Diplomacy: DFAT Hosts AFC Asian Cup Trophy
DFAT welcomed the Asian Football Confederation (AFC) Asian Cup trophy to the RG Casey Building with representatives from 15 other qualifying teams in the AFC Asian Cup.
More: Sports Diplomacy: DFAT Hosts AFC Asian Cup Trophy
AFC Asian Cup IMV
Australia’s investment in the Asian Football Cup was the key theme for the inaugural sports themed international media visit hosted by DFAT.
The visit brought a group of influential foreign journalists to Australia to build their understanding of Australia’s sporting expertise, assets, infrastructure and commercial opportuntities.
The journalists met with Michael Brown, Asian Football Cup (AFC) CEO, and discussed the opportunities the AFC presents for Australia through tourism, trade and international recognition.
The journalists also met with key sporting bodies including the Australian Institute of Sport, Cricket Australia, Netball Australia and the Collingwood Football Club. The journalists learned about Match Australia, a business networking program that complements major sporting events. The group also toured the Melbourne Sports Precinct to understand how government investment in sport is making Australia a leading sports competitor.
AFC Asian Cup Australia 2015 provided an opportunity to enhance relationships between Australia and the Asian region across trade, investment, education and tourism.
Austrade, in partnership with state and territory governments, hosted business delegations during the AFC Asian Cup to provide facilitate access and networking opportunities and promote international collaboration.
These business networking events helped establish high-level connections and provide Australian companies access to opportunities in priority markets and in countries hosting future international events.
During the networking events, dialogues were held on issues including trade and investment, financial services, telecommunications, infrastructure, agriculture and major sporting events.