Improving child nutrition in Indonesia

The aim of the Global Alliance for Improved Nutrition (GAIN) and DKT Indonesia partnership is to raise awareness and use of micronutrient powders amongst children 6-24 months.

The proposed model is to provide nutrition counselling and essential vitamins and minerals to the most vulnerable, while providing opportunities for women entrepreneurs, namely private midwives, to grow their small businesses and generate further income.

Progress update

January 2018

Partners applied for new product licences and approvals for the Burvita branded infant and toddler Micro Nutrient Powder (MNP) after food approval laws changed. Preparations for bringing the product to market continued despite the delays, with sales training for midwives and the development of promotional materials and monitoring systems. GAIN took part in advocacy activity around food product regulations with the Indonesian Ministry of Health (MoH).

Key activities

  • Partners submitted new applications for licences and revised timelines for the development of the MNP product following changes to food approval regulations.
  • Sales promotion and training materials for midwives were prepared in consultation with DKT.
  • A system to monitor production and sales stages was developed.
  • GAIN joined discussions on the new Micro Nutrient Powder regulation with the Indonesian Ministry of Health.

July 2017

After testing various brand concepts with groups of mothers in Indonesia, Gain is working with DKT to develop the branding and packaging of the preferred concept ‘Burvita’. The product was endorsed by mothers. Activities are focused on setting up the distribution network and promoting the product.

Key activities

  • Developed product brand and packaging in preparation for the commercial pilot stage.
  • Set up a distribution and sales promotion model, including stock management and pricing.
  • Developed a monitoring and evaluation plan of the business model, to assess the effectiveness of reaching the target audience.

Partnership aims

  • Improve mothers’ access to information and counselling on complementary feeding, nutrition and micro-nutrient supplements for children 6-24 months.
  • Ensure risks of side effects are mitigated and complaints of a medical nature can be promptly addressed.
  • Develop capacity building modules for midwives on infant and young child nutrition.
  • Measure the effectiveness of social franchises for nutritious foods.
  • Investigate the levers and barriers among midwives on the social marketing of micronutrient powders in established networks in Greater Jakarta and East Java.


Private sector funding


DFAT funding


Total Value



Start date: January 2017

End date: December 2019

Industry sector



In Indonesia, the prevalence of stunting among children under 5 is 37.2% (2013). The partnership encourages midwives to provide more frequent, timely and accurate nutrition counselling to mothers and greater access to micronutrient powders to fill the current gap of essential nutrients needed for optimal growth and development of young children in the most vulnerable households. Additionally, the sales of these powders is likely to generate an extra income for a social franchise of 900 midwives.

Shared value

Shared value is defined as policies and practices that enhance the competitiveness of companies while improving social and environmental conditions in the regions where they operate. It is a business strategy focused on companies creating measurable economic benefit by identifying and addressing social problems that intersect with their business. To qualify as shared value, there must be an identifiable economic benefit to the company as well as measurable impact on a social or environmental issue.

The BPP is helping businesses partner with the Australian aid program in achieving shared value – advancing both social and economic objectives. These partnerships are primarily being created in one or more of the following ways:

  • Reconceiving products and/or markets
  • Redefining productivity in the value chain
  • Enabling local cluster development

Reconceiving products or/and markets

The partnership will provide increased and sustainable access to micronutrient powders through the commercial development of the existing government product (Taburia) and development of an alternative distribution channel through midwives that will target the most vulnerable households. The market-based approach is an alternative to the existing government program which utilises a free distribution model but which has very limited distribution through a network of government sanctioned health facilities.

GAIN midwives and mothers with children receiving information at stall  

Gender Equality and Women's Empowerment

The partnership provides better access to quality services and products to support mothers to improve the feeding practices and nutrition of their children, and as an opportunity for women entrepreneurs, namely private midwives, to grow their small businesses and generate further income.

Partner information

The partnership is between GAIN, DKT Indonesia and DFAT.


GAIN mother with child Indonesia  


GAIN is a Swiss Foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Making markets work for the poor has been a central focus for GAIN since its inception. Through an extensive portfolio, GAIN has developed sustainable delivery models to reach the most vulnerable groups, particularly mothers and children, with nutritious foods and supplements. In Indonesia, GAIN aims to reduce stunting through a comprehensive behaviour change approach improving infant feeding practices, maternal nutrition and access to nutritious products. GAIN works with manufacturers and the Ministry of Health to improve guidelines and delivery of various supplements. GAIN has an MOU with the Directorate of Community Nutrition at the Ministry of Health.

DKT Indonesia

GAIN mothers with toddlers Indonesia  

DKT Indonesia 

DKT Indonesia is an independent, non-government, social marketing company and is now the largest private family planning program in the world, serving nearly six million couples throughout Indonesia. DKT has developed a network of midwives in Indonesia. Working together and through midwife associations, DKT has extensive reach to midwives through franchises and other venues, providing materials, technical support, and products.

Last Updated: 30 January 2018