Improving access to markets for smallholder coconut farmers in Samoa

This initiative addresses unmet demand for organic coconut cream and boosts Samoa’s participation in global markets.

Krissy Co. and Fairtrade Australia & New Zealand (Fairtrade ANZ) have worked together since 2012 to support the establishment of the Savai’i Coconut Farmers Association (SCFA), a smallholder farmers’ business. Working together, the partners pioneered the development of the only Fairtrade, organic coconut cream supply in Samoa.

They have now identified an opportunity to develop a new product – 20 litre sized packs of 100 per cent Fairtrade, organic Ultra Heat Treated (UHT) coconut cream for export. This initiative enables further support to SCFA to scale up production and expand its membership base, and to ensure investments in appropriate processing equipment at Krissy Co.

DFAT bring important connections with the Samoan Government for policy advocacy on agricultural and development issues, and will help to ensure improved gender equality outcomes through the initiative.

Location of partnership

Partnership aims

  • Scale up Samoa’s existing participation in Fairtrade coconut cream supply chains to respond to increasing international demand.
  • Position Samoa’s coconut cream as a regional and global leader in the ethical market for coconut products. 
  • Launch a new Fairtrade product line for coconut cream.
  • Upgrade local coconut processing skills and facilities to meet international market requirements.
  • Support sustainable farming practices, including a coconut replanting program.
  • Improve coconut farmers’ business management skills and income through training, mentoring and networking through the Fairtrade model of development.
  • Promote women’s leadership and employment.

Key facts




Gender equality

This initiative specifically promotes gender equality by:

  • Promoting women’s economic empowerment through improving female coconut farmers’ business and farming skills, and providing employment opportunities in the Krissy Co. coconut processing plant.
  • Promoting women’s leadership and decision-making through mentoring and training both women and men to increase visibility of women’s labour, and to improve women’s representation in the farmers’ association.

Although women are active in family coconut production enterprises, their labour is often unrecognised and they often do not occupy decision-making roles. SCFA is one of the few farmer organisations in Samoa led by a woman. This partnership helps to build on this ground-breaking female leadership through training and mentoring other women farmers, and also through sensitising men about the value of women’s roles in family businesses.

With increased coconut production Krissy Co. will expand its processing facility, and has committed to employing more women at all levels of its business. The partnership is also an opportunity for Krissy Co. to raise awareness on issues such as domestic violence and child protection with workers and throughout their supply chain.

Shared value

This partnership creates shared value by:

  • reconceiving products and markets
  • redefining productivity in the value chain
  • enabling local cluster development.

Krissy Co. benefits through an upgrade to its coconut cream processing equipment; through obtaining internationally-recognised Fairtrade process certification; and through an increased, sustainable supply of coconuts. Sales are projected to increase by 400 per cent, including through exports of a new product line.

SCFA will become a more capable and sustainable organisation. Their engagement will benefit more than 200 households, facilitating their increased participation in the formal cash economy. These households will increase their incomes by more than 200 per cent through increased productivity. The initiative will also create 74 new jobs in the manufacturing facility, mostly for women.

What is shared value?

Shared value is defined as policies and practices that enhance the competitiveness of companies while improving social and environmental conditions in the regions where they operate. To qualify as shared value, there must be an identifiable economic benefit to the company as well as measurable impact on a social or environmental issue. The BPP is helping businesses partner with the Australian aid program in achieving shared value – advancing both social and economic objectives. These partnerships are primarily being created in one or more of the following ways:

  • Reconceiving products and markets
  • Redefining productivity in the value chain
  • Enabling local cluster development

Partner information

Krissy Co Ltd

Krissy Co Ltd. is a leading manufacturer in Samoa, producing canned products, small goods, snacks and tissue products, and is heavily involved in agricultural development and value adding of farm-based products for exports. The company processes coconut cream and is the sole exporter of Samoan coconut cream to Australia, New Zealand, the Cook Islands and American Samoa. They are a buyer and business mentor to the Savai’i Coconut Farmers Association (SCFA).

Krissy Co Ltd logo  

Fairtrade Australia & New Zealand (Fairtrade ANZ)

Fairtrade ANZ is a widely recognised global ethical label, enabling consumers to identify products that are sustainably produced and fairly traded under international standards.  Fairtrade ANZ drives the market for Fairtrade certified products in the region and provides support to smallholder producer organisations.

Fairtrade ANZ will support the design and implementation of partnership activities, and will oversee monitoring, reporting and sharing of lessons learned.

Fairtrade Australia New Zealand logo  

Savai’i Coconut Farmers Association (SCFA)

SCFA is a smallholder producer organisation located on the island of Savai’i, Samoa. Its objective is to develop and secure better sustainable living standards for its members.SCFA currently has 69 full members and many more provisional members. In 2013 SCFA became the first Samoan smallholder producer organisation to be certified by Fairtrade.


Last Updated: 20 October 2017