Review of Australia’s soft power

14 August 2018

Australia's Minister for Foreign Affairs has launched the nation’s first ever review of soft power to ensure Australia remains a persuasive voice in our region.

Soft power is the ability to influence the behaviour or thinking of others through the power of ideas and attraction. By leveraging our soft power strengths, we can advance Australia’s global reputation and prosperity.

Last Updated: 14 August 2018

Soft Power Review

Ensuring Australia continues to build soft power and exercise influence effectively.

Soft Power Review