Chinese cultural context for ecotourism and adventure in National Parks

6 December 2017

Tents next to a river
Pilot multi day raft tour by the operator selected by Qinghai Government to help plan Sanjiangyuan ecotourism
  • Sector: Economic Diplomacy
  • Country location: Australia, China
  • Grantee: Griffith University

Project summary

The Chinese cultural context for ecotourism and adventure in National Parks project aims to interview Chinese tourists taking part in conservation and visitor recreation activities at the Sanjiangyuan, China's first IUCN Category II National Park. The interviews will help determine the national, provincial and local governments’ future plans for Sanjiangyuan and other Chinese national parks, and to establish how those views may be influenced by cultural history, traditions and expectations.

This project builds on previous research over the past 35 years, including a 5-year program from 2012-17 inclusive with seed funding from ACC in 2012/13. That program, which was highly successful, used quantitative (questionnaire) approaches to provide the first national-scale data on Chinese outdoor and parks tourism, especially with regard to visiting Australia. This new project adds: (a) a focus on China's first, newly-declared IUCN-II National Park; (b) a strong focus on differences in cultural context, including links to human health; and (c) the greater depth of detail and understanding that can be achieved through qualitative research methods.

Key dates

Activity or event


Target audience

Expected start date

Conference presentation


China and International


Publication launches

Gold Coast

Tourism, parks, research


Australia-China Council grant offer: $20,000.00 plus $2,000 GST ,

Total project value: $446,600.00

Last Updated: 1 August 2018