Harnessing Australian-Chinese’s Cultural Fluency to Bridge the Export Gap

Project summary

4 October 2016

Umbrella arrangement, Cafe in Fremantle, August 2016 (Credit: Joy Zhang)

Sector: Economic Diplomacy, Trade, Business
Country location: Australia, China
Grantee: Curtin University of Technology

Project Description

The 2015 Australian international businesses survey reveals China is among their top three target markets in six out of eight industries but many firms see the lack of knowledge about local language, culture and business practices as a major barrier to their ambitions. Despite this the cultural literacy of professionals, graduates and entrepreneurs from China who already reside in Australia is often overlooked.

This project seeks to use Chinese-Australians' cultural fluency to bridge the gap and boost Australian small and medium businesses' ability to export to China. Working with business migrants in Melbourne, graduates in Adelaide, young professionals in Perth and import industry professionals in China the project will conduct online surveys, face-to-face workshops and interviews to understand and develop bilingual on and offline resources that tap into these Chinese-Australians' cultural capital. The main objective is to harness cultural capital already resident in Australia to aid its export ambitions.

Key dates:

  • Stakeholder seminar, Perth, 10 November 2017 to 10 November 2017
  • Stakeholder seminar, Adelaide, 17 November 2017 to 17 November 2017
  • Stakeholder seminar, Melbourne, 24 November 2017 to 24 November 2017

Social Media: https://www.facebook.com/OzChfluency/

Australia-China Council grant offer: $11,490.00 plus $1,490 GST

Total project value: $19,990.00


Last Updated: 4 October 2016