Australia now is a celebration of Australia delivered annually in a country or region of strategic significance.
The program aims to strengthen and deepen bilateral ties, raise Australia's profile as an innovative, creative nation and build understanding beyond our landscape and lifestyle. Most of all Australia now is about building relationships for the future.
Australia now programs:
- promote Australia's creative excellence, diversity and innovation
- strengthen institutional networks, cultural exchange, collaboration and people-to-people links
- reflect the cultural richness of Australia: demonstrating how contemporary Australia draws on its strong Indigenous culture and multicultural heritage, and
- promote Australia as a key destination for tourism, study, research, innovation and investment.
Australia now will be celebrated in Malaysia in 2020 and in France in 2021. Last year the program took place across the ASEAN region, with Japan hosting in 2018 and Germany in 2017. For further details about the current, past and future programs, visit the Australia now website.
Australia now Malaysia 2020
Celebrating partnerships — past, present and future.
Australia now will celebrate diversity, cooperation and cultural exchange in Malaysia throughout 2020. Recognising the strong ties and deep connections between Malaysia and Australia, Australia now will promote Australia’s creative excellence and innovation and strengthen networks and collaboration.
We invite you to celebrate Australia in Malaysia with us.
For program details visit the Australia now website.
Australia now France 2021
Australia now 2021 is a season of events from May to October bringing France and Australia together – in business, research, technology, education, tourism and the arts. The program provides a unique opportunity for international market development and promotion of Australia’s creative excellence, cultural diversity and open economy.
Australia now ASEAN 2019
Australia now ASEAN 2019 built on the deep and long-standing ties between Australia and ASEAN member countries. The program focused on engaging and celebrating the vitality, diversity and capability of youth across Southeast Asia.
Australia now ASEAN engaged youth through an exciting and dynamic program. Highlights included culinary showcases, film festivals, the inaugural ASEAN Flickerfest Short Film Competition, youth forums on leadership, youth entrepreneurs, gender, connectivity and issues of local and regional significance.
To find out more about the program, visit the Australia now ASEAN 2019 website.
Read the Australia now ASEAN brochure [PDF 1.21 MB]
Australia now Japan 2018
Australia now Japan celebrated Australian innovation, creativity and lifestyle in Japan from April to November 2018. Recognising our strong ties and people-to-people links, Australia now Japan promoted Australia's creative excellence, diversity and innovation while collaborating and strengthening our networks.
In the lead up to the Rugby World Cup 2019 and the Tokyo 2020 Olympics and Paralympics, Australia now Japan brought together our cultures and provided a unique platform to promote Australia's finest innovators, artists, thinkers and entrepreneurs on a vibrant international stage.
The program promoted cultural exchange and cooperation across a variety of fields: Innovation science, technology and research; Creativity and design; and Australian lifestyle, sport tourism and culinary excellence.
To view the website, visit Australia now Japan 2018.
You can also view the Partnership Invitation:
Australia now Germany 2017
Foreign Minister Julie Bishop announced Australia now Germany 2017 on 7 September 2016 in Berlin.
Media release: Celebration of Australia in Germany
Delivering Australia now in Germany laid the foundations for the stronger bilateral relationship agreed between Chancellor Merkel and Prime Minster Turnbull and responded to recommendations of the Australia-Germany Advisory Group to enhance science and sporting links, build on current platforms and take bilateral cultural exchange to the next level.
Promoting the themes of creativity, innovation and dialogue, Australia now featured the best of Australia's creative and innovation industries throughout 2017 in Berlin, Munich, Frankfurt and Hamburg, along with smaller scale partnership projects in key locations across Germany. The program delivered headline performances, cultural and sporting events, specially curated programs and opportunities to exchange dialogue and symbiotic projects, deepening the strategic partnership between the two countries.
For more information visit the Australia now Germany 2017 webpage: www.australianow2017.de and the Partnership Invitation [PDF 5.5 MB] | [DOCX 2.4 MB]
Australia now Brazil 2016
Australia now 2016 was the most important cultural initiative Australia has held in South America. Strategically staged from April to June 2016, in the lead up to the Rio de Janeiro Olympics and Paralympics, Australia now was a major cultural festival with multiple events across 11 cities. In all, 120 Australian artists participated in Brazil. Over 300,000 Brazilians experienced more than 100 events.
The program reached a wide cross-section of Brazil and broadened perceptions about Australia. Presenting Australia as innovative, open, multi-cultural and creative was a key goal. Australia now 2016 delivered an impressive and eclectic package of Aboriginal and Torres Strait Islander dance and ceremony, music, theatre, visual arts, contemporary dance, circus, photography, cinema, sport, gastronomy and interactive masterclasses, workshops and community projects. View the program: http://australianow2016.com/en/
Grigoryan Brothers – connecting cultures through music in Rio di Janeiro
Australia now Turkey 2015
Australia now 2015 took place during the ANZAC centenary year and provided a strong counterpoint to the centenary's historical focus. The program featured a range of art forms with strong popular appeal and a contemporary edge to reach target audiences and cut through the crowded cultural and media environment in Turkey. Interest levels amongst Turkish audiences were significant. The festival provided an opportunity to build links between Australian and Turkish cultural institutions, galleries, universities, music venues and performing artists.
Earlier programs held
2014 Indonesia; 2013 Vietnam; 2012 India; 2011 Republic of Korea; 2010 China; 2009 United States; 2008 Indonesia; 2007 France and Malaysia; 2006 United Kingdom and India; 2005 Singapore, UK and India; 2004 South East Asia; 2003 Germany and Japan; 2002 Germany and China; 2001 United States.
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