Australia’s investment in the ICC Cricket World Cup was the key theme for a Sports Diplomacy International Media Visit (IMV) hosted by DFAT.
The IMV showcased Australia’s sporting assets, building greater understanding our culture and values, as well as promoting trade and commercial opportunities and showing first-hand why Australia is a leader in sports investment.
The journalists had the opportunity to discuss with Cricket Australia and the ICC World Cup Local Organising Committee, the positive effects the World Cup will have for Australian sport, tourism and trade, and more importantly, how it will show the world Australia’s passion for the sport in a regional context.
During the program the IMV also included a visit to Australian Institute of Sport, SBS studios in Sydney, Football Federation of Australia, and University of Canberra, sports organisations investing and developing Australian sport.
This visit brought a group of influential journalists from Asia, Africa and the UK to Australia to showcase Australia’s world-class sporting assets and show first-hand why Australia is a leader in sports investment. The visit was also an opportunity to promote Australia’s international collaboration and institutional connections across sport, investment and trade.
The journalists met with Netball Australia and the Local Organising Committee to discuss the effects the World Cup would have for Australian sport, tourism and trade, and the opportunity to promote Australia’s passion for the sport in a regional context.
The journalists also met with key sporting bodies including the Australian Institute of Sport and the Football Federation of Australia, and heard about how these organisations are investing and developing Australian sport and what lessons can be applied in their countries.
Afghanistan’s qualification in the 2015 ICC Cricket World Cup was a significant milestone for the country, and a reflection of the transition it has made in the last decade.
In the lead up to the World Cup, the Australian Government undertook a series of sports diplomacy activities to highlight Australia’s long term support of Afghanistan. This included:
- supporting a pre-World Cup 20/Twenty cricket tournament in Afghanistan, through equipment and uniforms for players and officials
- supporting the Cricket World Cup trophy tour of Afghanistan
- the Foreign Minister, Julie Bishop welcoming key members of the team to Parliament House, during the Afghan acclimatisation tour of Australia;
- ‘tossing the coin’ at the ACT vs Afghanistan game by the visiting Australian Ambassador to Afghanistan and the Afghanistan Ambassador to Australia;
- the Australian Governor-General’s presentation of a Cricket Australia bat to the Afghan Prime Minister during his visit to Afghanistan
- a farewell event for the team held in the Australian Embassy in Kabul.
Following the tournament, DFAT has continued to support all levels of Afghan cricket.
ICC Cricket World Cup 2015 Australia and New Zealand presented an exciting opportunity to enhance relationships between Australia and the participating countries across trade, investment, education and tourism.
Austrade, in partnership with state and territory governments, hosted business delegations during the ICC Cricket World Cup.
These business networking events helped establish high-level connections and provide Australian companies access to opportunities in priority markets and in countries hosting future international events.
During the networking events, dialogues were held on issues including trade and investment, financial services, biotechnology, resources equipment, infrastructure, agriculture and doing business in India.