Expo 2020 in Dubai

Australia will participate in the World Exposition in Dubai, United Arab Emirates (UAE), from 20 October 2020 to 10 April 2021.

Set in the modern-day geographic crossroads city of Dubai, Expo 2020 will provide an opportunity for Australia to connect directly with global citizens to promote our culture, values, technological and economic capabilities.

Organisers expect at least 25 million people to visit the expo with an estimated 70 per cent to come from outside the UAE, including large numbers from the Gulf region, South Asia and Western Europe.

Expo 2020 Dubai, 'Connecting Minds, Creating the Future', will focus on developing innovative partnerships across sectors, organisations and geographies to address global challenges.

Opportunities for Australian companies

The Australian Government will take advantage of this global event to maximise commercial opportunities for Australia, showcase our cultural assets and innovations and tell the Australian story.

Through an innovative Australian Pavilion featuring compelling exhibits, we will present a distinctive Australian brand that maximises the appeal of Australia as a place to visit, study, invest and do business.

Australian business, industry and governments stand to benefit from this unique cross-collaboration opportunity. There will be more than 180 country pavilions in a single location. Each will bring their own business delegations and generate huge potential for connections with foreign citizens and governments and with global businesses, investors and industry leaders.

Become an ‘Official Provider to the Australia Pavilion’

Take advantage of this high profile opportunity to partner with the Australian Government at Expo 2020 Dubai by supplying goods or services (in-kind) to the Australia Pavilion.

As an ‘Official Provider to the Australia Pavilion’ your business will establish a presence at the world’s largest business, economic and cultural event. It will give you a global platform to gain significant commercial exposure and help Australia create a truly spectacular presence at Expo 2020.

Opportunities exist for companies to:

  • Supply construction and fit-out related products to the Australia Pavilion construction contractor
  • Supply food and beverage consumables for VIP events in the Australia Pavilion
  • Supply general items such as uniforms, office products, transport and kitchen equipment

Official Provider Benefits:

  • Official Providers will receive a range of benefits aimed at achieving maximum commercial exposure
  • A formal association with Australia at Expo 2020 will add prestige to your business activities in the Gulf region and beyond
  • The Official Provider opportunity is aligned with a broader program of commercial sponsorship opportunities available to companies and institutions at Expo 2020

Download the Official Provider to the Australia Pavilion Information Pack [PDF 1 MB] for more details, pavilion requirements and terms and conditions.

Apply now: Online Official Provider Proposal Form

Applications close 30 March 2019.

For Australian companies, Expo 2020 Dubai also presents a range of opportunities around the design, construction and delivery of the event. We encourage Australian companies to register on the Expo 2020 Online MarketPlace portal to access and bid on projects to support the delivery of Expo 2020 Dubai.

Opportunities for Australian artists and arts companies

The Australian Pavilion will also host a cultural program, curated by Jacqui Bonner Marketing and Management (JBMM), showcasing the diversity and richness of Australia’s creative arts and cultural heritage.

JBMM is currently calling for expressions of interest (EOI) from artists and creative arts companies nationally to be part of the Cultural Program.

View the EOI [PDF]. Email the completed Response Form in the EOI document to eoi@jbmandm.com by 29 March 2019.

For further information, email jb@jbmandm.com

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Expo 2020 Dubai is a quarterly online publication that provides business, industry, education and research institutions with updates about Australia’s participation at Expo 2020 Dubai and information on expo-related opportunities.

This newsletter supports DFAT’s efforts to ensure that Expo 2020 Dubai delivers trade, investment and business outcomes for Australia.


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Last Updated: 25 February 2019