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India New Economy Old Economy

Cutting Edge Post's Edge In The Market


India New Economy Old Economy

Company: CUTTING EDGE POST

State: QUEENSLAND

Sector: SERVICES

Cutting Edge Post, a leader in Australia's film and television post
production industry, has developed a significant market for its services
in India. The Queensland based company, with facilities in Brisbane and
the Gold Coast, was founded by Managing Director, John Lee in 1992; it now
employs over 80 full time staff. Cutting Edge Post's production services
include telecine, editing, visual effects, sound design for cinema and
video release. Initially its core business was the post production of
television commercials but over the past five years the company grew to be
Queensland' s leader in long form work incorporating feature films and
television series. During this time, Cutting Edge Post was involved in the
post production of many local and international productions including
Scooby Doo, Flipper 3 and 4, The Lost World, Beastmaster and others.

Cutting Edge Post recently completed the post production elements of
the Indian feature Aalavandaan. The feature was filmed in India with the
majority of visual effects being completed by Cutting Edge Post in
Brisbane.

Cutting Edge Post feel Australian companies have major advantages when
competing with other international companies for post production work on
international films. They offer experienced staff, state of the art
facilities and are constantly investing in the latest available
technology. Indian films makers require superior post production work to
distinguish their films in an increasingly crowded Indian market place.
The competitive Australian dollar and moderate local labour costs in
Queensland have resulted in Australian post production companies being
extremely competitive in tendering for new business. Indian producers and
directors have specific demands for their feature film requirements and
constant communication is the key to establishing and maintaining
relationships in India. Cutting Edge Post staff visit India regularly and
this helps gain an understanding of various client requirements.

With hundreds of films made in India per annum, expanding budgets and
demands for a high quality finished product, Cutting Edge Post are excited
about the opportunities in the Indian film market. Cutting Edge Post
anticipate working on more Indian post production projects and will be
tendering for more Indian related business in the future.

Source: Cutting Edge Post, 2001.

Last Updated: 24 September 2014
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