Appendix 10:
Advertising and market research
During 2015–16, the department conducted the Smartraveller advertising campaign. Further information on this campaign is available at www.dfat.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available at www.finance.gov.au.
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $12,700 (GST inclusive).
|
Account name |
Service provided |
Program |
Amount($) |
|---|---|---|---|
|
Advertising agencies |
|
|
|
|
Arnold Furance Pty Ltd |
Smartraveller advertising |
2.1 |
1,788,493 |
|
Christian Outreach Centre |
Red Frogs advertising |
2.1 |
22,000 |
|
Australian Federation of Travel Agents |
@mail advertising |
2.1 |
15,180 |
|
Market research organisations |
|
|
|
|
Taylor Nelson Sofres Australia Pty Ltd |
Smartraveller market research |
2.1 |
73,788 |
|
IPSOS Public Affairs Pty Ltd |
Smartraveller market research |
2.1 |
108,460 |
|
Media advertising organisations |
|
|
|
|
Telstra Corporation |
White Pages advertising |
1.1, 2.1 & 2.2 |
237,611 |
|
Dentsu Mitchell Media Australia Pty Ltd |
Smartraveller advertising |
2.1 |
3,017,635 |