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Singapore-Australia Free Trade Agreement - Blackmores case study [PDF 579 KB]

A leading player in the natural healthcare industry, Sydney-based Blackmores has operated in Southeast Asia for more than 40 years, with a presence in Singapore since 1995.

In 2014, Blackmores opened its Asia Pacific headquarters in Singapore. Singapore is an ideal hub for Blackmores' expansion into Southeast Asia, due to its excellent infrastructure, good governance, skilled work force and business-friendly regulatory regime.

According to Peter Osborne, Blackmores Managing Director Asia

"Blackmores has benefited from FTAs such as SAFTA. It has reaped the rewards of tariff reductions and improved people movement.

As a result of SAFTA, our business people will find it easier to work in Singapore, helping to establish the relationships you need to be successful in business in Singapore and the region."

The upgrades to SAFTA will provide businesses such as Blackmores greater certainty in trade and investment into the future.

Blackmores has worked extensively with the Australian government to ensure that the upgrades to SAFTA continue to meet the needs of business.

"If you want a good strong FTA you've got to be part of the process and contribute," Osborne says.

More information

For more information on doing business in Singapore visit: https://www.austrade.gov.au