We invite you to come to Germany with us

Australia now is the Australian Government's focus country (public diplomacy) program. It is a major celebration of Australian culture in a country of significance to Australia each year. In 2017, the Australia now festival will be held in Germany, aiming to strengthen Australian-German bilateral ties, deepen understanding of Australia's rich culture and promote Australia as a key destination for tourism, study, research, innovation and investment.

Featuring the best of Australia's creative excellence, diversity and innovation, Australia now Germany 2017 will strengthen networks and collaboration and build relationships for the future.

Australia now will promote cultural exchange and cooperation across a variety of fields: the creative industries, arts and culture; innovation and science; sport and dialogue.

Australia now will engage German society and inspire audiences through contemporary music and the performing arts, visual arts, literature, film, science and innovation, dialogue, architecture and urban design, sporting and culinary events. We will join with some of Germany's best cultural fairs, festivals and venues to stage headline events in Berlin, Munich, Frankfurt and Hamburg, along with smaller scale partnership projects and collaborations in key locations across Germany.

Australia now offers a wide range of opportunities. Partners of Australia now will support the Australian Government to deliver a dynamic festival that will engage German audiences, reach valued stakeholders and develop future networks. Above all, Australia now partners will be helping to celebrate Australia, its diversity and creativity.

Join the celebration of Australia in Germany throughout 2017.

Australia now Germany 2017 partnership invitation [PDF 1 MB]

Minister Bishop announced Australia now 2017 on 6 September 2016 during her visit to Berlin.

Media release: Celebration of Australia in Germany, 7 September 2016