The Gender Responsive Equitable Agriculture Tourism (GREAT) program (2017-2022) aims to improve the social and economic status of ethnic minority women living in northwest Vietnam by increasing their beneficial engagement in agriculture and tourism markets. It focuses on supporting ethnic minority women in Son La and Lao Cai provinces of Vietnam improve their technical knowledge, access to finance, market information, support services, and linkages with the private sector in agriculture and tourism. Private sector actors are also supported to operate in more gender-responsive ways and sustainably engage with ethnic minority women for mutual benefit. The program supports Lao Cai and Son La government agencies in designing and implementing more inclusive socio-economic policies and programs.